Having read many books on church life, mission and strategy, I wondered if Mancini would offer anything new. He surprised me. Church Unique is outstanding. Frankly, at first, after a quick scan, I wrongly dismissed it as one more lightweight marketing/branding book. In fact I was not sold on the need to focus on being a unique local church.
However, chapter after chapter took me deeper than I anticipated, challenged me than I expected and inspired me more than I expected. Well done. I am convinced that we need to discover our uniqueness, clarify it and magnify it. Mancini’s Church Unique deserves a wide reading by thoughtful church leaders passionate for the cause of Christ.
Posted on
Mon, November 9, 2009
by Bruce Miller