Church Unique by Will Mancini

 The marketing of the local church has become big business in thelast 20 years. It is author Will Mancini's business but he approaches it with acareful spiritual sensitivity that doesn't bastardize the evangelical missionto the growth=success mantra. He gives examples from across the spectrum ofAmerican Protestantism to demonstrate how really focusing on what makes eachindividual congregation have unique qualities and potential allows the churchto promote itself to its own niche. This does produce church growth andsatisfaction. The lessons transfer to any marketing project. Mancini's ethicsand perspective are quite refreshing.

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